People got tired of regular restaurants. Sit, eat, leave — boring. That's where eatertainment came from. It's when food and entertainment go together. Not just have dinner, but also play darts. Or go through mini-golf.

The trend is gaining momentum. Why? Because people want experiences. Not just eat — live the moment. Instagram photo, laughter with friends, excitement. Many entertainment company already understood: the future is for such hybrid formats. By the way, even such well-known brands as Pari match are starting to look towards similar concepts — entertainment and social activity are becoming part of general leisure.

What is eatertainment anyway

These are places where you can both eat normally and do something. Not sit stupidly at a table. But move. Compete. Laugh.

Before there were bowling alleys with microwave pizza. Now — craft cocktails, steaks, designer interiors. And nearby games — arcades, simulators, courts. The whole focus is that guests stay longer. Spend more. And come back again.

Main Formats

Here's what works now:

• New generation bowling — like Punch Bowl Social. There's not only lanes. Also ping-pong, billiards, karaoke. Menu like in a decent restaurant

• Arcade bars — nostalgia for the 90s plus craft beer. Pacman, Street Fighter, atmosphere. Adults play like children

• Golf sport simulators — Topgolf and similar. Technology, food, drinks. Even if you never held a club — fun

• Courts for active people — pickleball, shuffleboard, padel. Places like Chicken N Pickle give opportunity to move, and then eat heavily

After all this activity people are hungry. Order more. Stay longer. Bring friends.

Elevated mini-golf is also gaining popularity. Puttshack, Puttery — these are no longer children's playgrounds with plastic windmills. Complex tracks, thematic design, normal cuisine. Adults go there on dates. Companies — for corporate events.

What's Next

Technology will grow. AR, VR — all this is slowly penetrating into eatertainment. Imagine: you're playing virtual tennis, and the waiter brings a burger right to the court.

Sustainability is also important. Eco-friendly packaging, local products. People started paying attention. Establishments are adapting.

Customization will become the norm. Chose a game, assembled a menu for yourself, set the atmosphere. Personalization works everywhere, eatertainment is no exception. Healthy eating plus activities — also a direction. Yoga, then smoothie bar. Sounds banal, but there's demand.

Eatertainment isn't going anywhere. Too many advantages: more revenue, longer visits, lively atmosphere. Restaurants and entertainment centers are merging into hybrids. And it works.